Korea Technology Review2009.11.26 16:17

Invited to a Korean dinner table? Be prepared for an extravaganza of 'banchan,' the Korean side dishes cooked from such varying food sources as vegetables, herbs, fruits, beans, meats and fishes. Sometimes Korean dinner tables will even include a couple of desserts from the very start of the dining. To many western visitors accustomed to the sequential serving of dishes, the scores of banchans accompanying a bowl of rice and soup is baffling to say the least. 


How do you eat a Korean dinner? There is no culinary road map here for you as  in the western dining—appetizer followed by entrées, finished with desserts.  The answer is; it is pretty much up to you how you eat them. You first size up scores of banchans, then decide yourself how you will sample them, either crisscrossing the table randomly or spiraling them around clockwise or counter-clockwise. That is exactly how Koreans surf top online portals everyday.


Naver, Daum and other Korean portals usually display dozens, sometimes hundreds of menu links on their front page. After you click into a link, the subsequent page will always display a side menu bar, nudging you ever-so-subtly to click more number of pages than you thought you ever would. So pervasive and insinuating their intricate site designs are, it is not uncommon to hear someone grumbling that he or she visited portals to do an online research but instead ended up reading some racy celebrity gossips, completely forgetting about the original purpose of the visit.  


To Korean online users addicted to the local portals festooned with a plethora of menu links, the spartan design of Google's front page comes as a shocking reminder how different from the rest of the world their ethnic online behaviors are.


Google's famed front page implies that its site was optimized for the sequential exploration pattern of the western users; the main search box followed by hundreds of search results, which again prompt you to click into the final pages. Nothing clutters you in the goal-oriented pursuit of sequential online search in Google. In contrast, the implicit message embedded in the design of Korean portals seems to be that you will not surf the site sequentially but spatially, just as you would scan scores of banchans on the dinner table.


No wonder Google's local share in the total search queries has remained at a meager 2.4 percent for years, despite its efforts to win over the hearts of local users since it launched the service in 2004. Google Korea stressed repeatedly that it intends to remain as a simple portal by insisting on the clean site design, hence redirecting customers to their desired online destination as quickly and efficiently as possible. Google's miserable presence in Korea shows, however, that Korean users can never leave behind the spatial surfing patterns ingrained in their brain.


Google Korea announced last week that they will integrate “Blog, People and Hot issues links on the upper menu page, with Picasa, Gmail, Textcube and other Google services occupying the lower half,” thus effectively copying the style of Naver and Daum. At the end of the day, even the mighty Google could not fight against the tenacious local culture.



The list of global online brands that have failed to win over the local audience by insisting on their original site design optimized for the western users is long.  MySpace heard their death knell last February and Linden Lab could not renew the contract for Second Life with the Korean partner, ending their two year experiment in Seoul. 


Barunson Games, Linden Lab's business partner responsible for localizing the service for Korean market announced on November 13 that they are giving up Second Life Korea, citing that the service has failed to attract the interest of Korean users. 


Korea, along with Japan, has been notoriously difficult market to break into for many global online service companies, as their local markets remain heavily guarded by the home-grown online powerhouses. It is doubtful, however, if those western online brands did enough to understand and assimilate into the unique local cultures.  


In the case of Second Life, Koreans have already been enjoying their own virtual realities in the form of Lineage and other online games. The target market of Second Life Korea has largely overlapped with those online gamers--the male online users in their 20's to 30's.For those groups basking in their own brand of virtual space, Linden Lab might have had a better chance in Seoul if they redesigned Second Life as an interactive game space, where users are allowed to play with some elements more attuned to the real-life narratives. What about Monopoly reincarnated as an massively distributed online games?


Linden Lab has instead slapped in their face another brutal virtual reality, whereas Korean gamers were searching for an escape from the harsh reality of daily life, as J.C. Herz noted in her Wired article five years ago.


Looking back, the default setting of Second Life's party style virtual stages, where users are roaming around looking for a potential date, friend or partner, looked and felt quite strange to many Koreans from the very start. If you really want to get connected with new friends here, you and other attendees would usually sit around the dinner table and drink soju together for hours. That is how you make new friends in Seoul.  


My advice to some prospective western online brands considering an entrance to Korea: never underestimate the power of local knowledge. And try to learn the joy of sampling banchans—spatially.


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Korea Technology Review2009.10.23 11:53

Confirming
my old suspicion, television topped the media survey this year despite the rapid rise of Internet here. 

According to a survey by Korea Advertisers Association, television is the most sought-after media when Koreans look for the day's news. A whopping 57.7% of respondents said they watch news on televisions followed by Internet
(19.8%) and newspapers(14.8%). 

The top 5 news brands according to the survey are; MBC(31.1%), KBS(31.1%), NAVER(11.1%), SBS(6.8%) and Chosun Ilbo(3.1%). It is interesting to note that NAVER, the top portal has surpassed SBS, the third television channel as the most sought-after news outlet in Korea. And 33.4% responded that they would to read more news online in the future.

Newspapers kept losing their ground, as Chosun Ilbo, the top daily has barely earned 2.0% of votes. No wonder the top 3 papers are striving to secure their presence in the national television market.
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Korea Technology Review2009.10.09 11:16



The news of the crime was gruesome enough. A nine year-old girl the media dubbed Na-young to protect her identity was brutally raped and abandoned in a church toilet on the morning of Dec. 11. 


Almost 80 percent of her genital organ was irreparably destroyed despite the best efforts by the local medical staff. Her colon and rectum, infected from being exposed to the dirty toilet sewer in the cold winter morning, had to be surgically removed. 

   

The predator was Cho Du-sun, a 54 year-old man and was shortly apprehended near the crime scene. To the dismay of horrified parents in the country, however, Cho was sentenced to a mere 12-year imprisonment, far lower than people thought he deserved, since the court ruled that he was under the influence of alcohol when he committed the crime. Cho would have faced a much harsher punishment, people fumed, if the crime was committed elsewhere. 


Korean online space went berserk at the hideous news, with tens of thousands of angry netizens petitioning for a maximum penalty for Cho and demanding a new legislation that would allow judges to punish child molesters up to life imprisonment or more. 


Soon, dozens of netizens, determined to reveal his identity, kicked in spontaneous online hunts. A purported picture of Cho has surfaced on the Web a few days later and circulated immediately in blogs, discussion groups and Tweeter. 


Alas! It was a wrong person though, making him an inadvertent victim of the furious online witch hunt. He filed a suit against the netizen that first uploaded his picture, along with hundreds of other online vigilantes that copied and pasted his picture on the Web.   


Call it a curse of the real-time Web that has gone terribly wrong. 


Clive Thompson, a columnist for WIRED magazine has recently shown his excitement about how the real-time Web is leaving Google behind.  But I'd say that Koreans had been there, done that and do not have much good to share with others. 


From its early days in 1990s, the Korean Web has been the Web of immediacy, an ideal space for the restless young Koreans searching for an instant gratification with the help of their online peers. Naver, Daum and other key portals in Korea fostered the such trends by combining news and search box in their main page and soon growing as a single destination for the national conversation. Lastly, they topped them off with a display of the real-time beat of hot search keywords, maintaining them as one of the most prominent features for years, as it was the useful index for users to follow the hot conversation of the day. Naver has even released an iPhone app of its hot keyword service. 


Funny thing is, many news media, hyper-sensitive about incoming search traffic from portals, has dutifully followed the hot search keywords up to the minute, generating relevant articles that include those keywords, and thus attracting bulk search traffic. Sometimes even news sites that pursue the quality journalism jumped on the bandwagon of keyword hunting, defending their action that the very fact Netizens are buzzing about some issues is good enough to warrant some follow-up stories.


It was a vicious cycle in the Web of immediacy, as the portal's news content galvanized users to conduct a series of spontaneous online searches around the day's hot keywords. And that in turn triggered news media to generate more articles about the issues, resulting in the growing dominance of the real-time Web among Koreans.   





This is in stark contrast to the Google's approach to search. Google combines two key factors in determining the most relevant link -- 1.the number of cross references pointing to a site, 2.whether the specific site grew slowly and organically, which tends to be a “marker of quality” as Thompson wrote in the WIRED column. In short, Google was indexing the Web of the past whereas Koreans were requesting answers for the today's hot topic. No wonder that the Google's total share in the search queries of Korea has remained at just over a few percent points for years.   


Korean netizens have asked for the Web of immediacy, a real-time update about the day's hot topics, but Google answered them with the Web of the past, though verified over time. 

 

Another name of the real-time Web, however, is the emotional Web. The Web of immediacy has spawned a giant online vacuum in Korea, generating an insatiable appetite among Koreans for anything to gossip about. In the real-time Web that is Korea, people were sucking in news every hour, every minute and every second. News media answered them with tons of up-to-the-minute flash news. 


Naturally, verification of the facts in the news stories increasingly took a backseat to speed. 


The journalism of immediacy that thrives on the emotional Web is diametrically opposed to the journalism of accountability and credibility for all its nature and purpose. The gaffe made by the online vigilantes while they were hunting for the identity of Cho, was waiting to happen. Something like it was inevitable. 


The real-time Web? Korean have been there, done that. What Korean need now would not so much be the Web of immediacy, optimized for the instant gratification, as the Web of accountability and credibility, verified over months and years -- just as Google has proven successfully with their search algorithm so far.


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Korea Technology Review2009.06.13 11:41


Exploring the possibilities of interactive media 

News, The Killer App.
View more presentations from jean.min.
David Carnoy, a technology news reporter at CNET had a burning question: just how old Amazon Kindle e-book readers actually are? As Amazon Kindle has been increasingly touted among the old media circle as one of the most likely saviors of the dying newspapers, it was an interesting question that merits a deeper look. 

Since Amazon has released no official data about the demographic profile of Kindle users, Mr. Carnoy conducted an unscientific “poll” in the Amazon.com forum, asking how old the forum’s Kindle users were. His finding gleaned from over 700 responses came as a rude wake-up call for some newspaper moguls who had pinned their hope on the popular e-book reader--some 70 percent of Kindle users were over 40’s. 

Mr. Carnoy’s discovery, although low in scientific rigors, has confirmed my long-held suspicion if Kindle, apparently popular among relatively older user groups, is simply going to replicate the old habits of analogue age news-reading in the digital form, hence losing the opportunity to exploit the vast potential of the online news. Readers over 40’s should be generally considered ‘digital immigrants’ and if Amazon failed to attract digital natives--those in their 10's to 30's--to Kindle, its long-term future seems doomed. 

Many believe that people read newspapers to look for new information; however I believe newspaper reading is largely out of habits, a daily ritual to be reminded that they still belong to the society, not left alone in the dark. Digital natives, on the other hand, had had no chance to form a strong attachment to the peculiar newspaper smell. To many, their first contact with the news usually was on the Internet, where news-reading is not so much a search for the information as a catch-up with the talk of the town. 

No wonder that the most popular services in many online news sites are usually the "most read," "most emailed," "most blogged" or "most searched" news section. However, they are not just useful indicators for tracking the hottest issues of the town today--they are the collective editorial decisions emerging from the implicit participation of readers, feasible only in the online space. 

In a highly competitive society such as Korea where people are driven by the permanent anxiety that they might be left behind alone in the dark, excluded from the top conversations of the peers, the importance of the Web's amazing feature that allows readers to track the "most-talked-about topics" is even more pronounced. 

DAUM, a major Korean portal, even tracks and publishes the demographic, geographic and, yes, psychographic profiles of readers for every news article they publish, making it handy for its readers to follow the current buzz among different groups. You want to know what women in their 40's living in Seoul are reading about this morning? DAUM has an answer for you and will update it as you are reading. 

Amazon Kindle and other e-book readers, on the contrary, is the device that simply presents the editorial decision made from the above. Still, Sankei Shimbun, a conservative Japanese daily has decided early this year to join the e-book trend by distributing its newspapers in the print form via its iPhone application, repackaging the print age editorial decision from the above for the iPhone generation. 

The case of Amazon Kindle and Sankei's iPhone app, however, looks like another example to me that proves how difficult it is to shatter the old habits bequeathed from the print age. Newspapers, I believe, do not necessarily have to resort to the Internet to turn itself to an interactive media, however. 

Here is one suggestion; what if newspapers print a following announcement on every Monday paper--"Here are some story ideas we you want you to vote for." Editors can select from the story ideas that earned the most votes on its Web site and ask their staff writers to turn them into actual stories. Newspapers, though limited in its scale, can encourage editorial participation of their readers this way, turning them from passive consumers of the free content to involved stakeholders. Actually, this would be a much more important benefit of this editorial contraption. 

Old habits die hard. When the IT industry buzzed about the "Web publishing tools" back in the early 1990's, the publishing world's old habits stick to the Internet, blinding the people from the exciting potential of the new medium. It took nearly full ten years for the industry to understand the true interactive nature of the "read and write Web". 

The real crux of the matter is that the same mistakes will be repeated in the mobile Internet age--the old habits left from the Cyberspace era will blind us again from discovering the new rules of the hybrid space that is "memosphere". 

*This is a transcript of my presentation on May 21 for the Infinity Ventures Summit in Sapporo. 



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    2012.06.04 11:09 신고 [ ADDR : EDIT/ DEL : REPLY ]
  16. Creativity is no more teachable than heritable, No more than the most detail-perfect doll can transubstatiate into a living, breathing baby.

    Norma Rosen, American novelist

    2012.06.05 14:05 신고 [ ADDR : EDIT/ DEL : REPLY ]
  17. Coach Outlet Store is in part simply a response to consumer demand. Consumers accept the notion of the desirability of select consumer product brands and designer labels. Yesterday, I saw an advertisement of lady's handbags on Coach Outlets Online. I was obsessed by the unique decorative pattern and special appearance of coach outlet store online.

    2012.06.07 14:19 신고 [ ADDR : EDIT/ DEL : REPLY ]
  18. I'm a great lover of art but galleries and museums are most certainly not the new churches. Can you imagine the Tate Modern setting up soup kitchens for the homeless?

    2012.07.20 15:28 신고 [ ADDR : EDIT/ DEL : REPLY ]

  19. The best proof of love is trust.

    2012.07.27 10:44 신고 [ ADDR : EDIT/ DEL : REPLY ]
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    2012.07.27 17:37 신고 [ ADDR : EDIT/ DEL : REPLY ]
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    2012.10.05 10:24 신고 [ ADDR : EDIT/ DEL : REPLY ]


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