'Krispy Kreme'에 해당되는 글 1건

  1. 2009.09.30 KT's Wi-Fi Freecomics: Smart and Contextual (57)
Korea Technology Review2009.09.30 22:47

If you cannot charge your customers, charge your partners--that would be the mantra of the freeconomics. 

KT has deployed more than 41,000 wireless routers so far blanketing the peninsula with Nespot AP's but it was never able to market them successfully, despite its $10 per month access fee. The number of subscribers has dropped to 370,000 this year after it peaked at 410,000. 

So, if you cannot charge your customers, why don't you just give them away? That seems to be the new strategy of KT as it is opening up its hot spots in the nation's airports, coffee shops and doughnut joints for free. 

To access their wireless network, however, you will first need to fill in a short online form complete with your email address. Thereafter, customers' email data seems to be forwarded to KT's partnering sponsors--Google Korea, Starbucks, Krispy Kreme or in the case of airport hot spots, to Emirates Airline, enhancing the relevance of customer profiles. 

Yes, KT's choice of partner is contextual. It is carefully selecting the most eligible partner depending on the location of its target hot spots. Starbucks and Krispy Kreme collecting emails of potentially urban and IT types for Google Korea, airport hot spots collecting air travelers' emails for Emirates.. That is one of the more clever executions of the freeconomics I found in recent months






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