'Memosphere'에 해당되는 글 3건

  1. 2009.07.07 Forget Domain War, Here Comes Memo-sphere (70)
  2. 2009.04.02 Mobile Dating: Controlled Serendipity (44)
  3. 2009.03.31 Say Goodbye to Your Squeaky Old Cyber Dungeon (54)
Memosphere2009.07.07 14:57




Virtual cities at your fingertips



You have visited the Eiffel Tower.  What did you do before you climbed the Tower? You took pictures of the Tower with other tourists. Why? Because you wanted to photograph your brief encounter with one of the most famous historic monuments in the world. (For the purpose of my question, it doesn't matter whether you visited the one in Paris or  another in Las Vegas.) In other words, your knowledge about the Tower preceded your eventual experience of it.  


In fact, it is not just the Eiffel Tower or other tourist attractions that we've got to know them before we actually visited the place and touched them. To an ordinary soul with a decent access to the popular media, the knowledge about anything in the world is mostly acquired from the indirect contact with the various media outlets over their life time. Come to think of it, it might have taken a sheer will and the great leap of faith for many to believe in what the media tell you the world looks like. 


If you can accept nothing as real but you've actually watched, touched and walked through, the world as you know it would be a conceptual space borne out of the barrage of the news and information force-fed by the media. After all, no matter how busy you were traveling the four corners of the world, you will still have missed the infinite wonders of the life the rest of the world can show you.   


As Marshall McLuhan, the visionary media thinker sums up, the real message of the print is nationalism. The print technology--and mass distribution network affiliated with it--contributed greatly to the birth of the nation state as we know it today. Before some scribes recorded, stored and mass-disseminated the printed news on a regular schedule, average Joe could not escape the limited confinement of his vicinity in the real world and transcend the barriers of space and time across thousands of miles. 


Again, your knowledge preceded your actual experience of it. The perceived community in your brain named "nation," in that sense, is simply a concept or a virtual space, not unlike Cyberspace. Long before William Gibson introduced us to the groundbreaking idea in 1984 with 'Neuromancer,' his legendary science fiction novel, the modern mass media pushed us over the realm of virtual community, one after another in the form of a state, a nation or sometimes the world. Isn't it amazing then what is taken for granted and seemingly plain obvious, such as a nation and the world, is simply a byproduct of the relentless exposure to the popular media? 


To most people that cannot afford extensive travels, the perceived world in their head is a rough approximation of the real world. It is a virtual space or a media-generated dream world, imprinted over their life by the various media outlets.  As Morpheus sums up brilliantly in the Matrix, the world as you know it is nothing but a cluster of electric signals force-fed by the media, and then interpreted by your brain. 


Funny thing is, once the images of the world are imprinted in our brain, they will in turn direct us to behave in ways that we would rebuild the world according to the political and cultural lines projected on the Earth. If you have any doubt, just check out the popular NASA satellite picture that shows the worldwide distribution of urban lights, especially those sprinkled on the Korean Peninsula. Once imprinted with a media-generated world view, we will project the same images on the real world again, re-shaping the Earth according to the vision endowed to us. 


Each new media invented so far has brought us to a renewed understanding of the world and another; the print gave us the nation state and the television gave us the global village. And the Internet has brought us to a new frontier that is Cyberspace. 



“A consensual hallucination experienced daily by billions”; William Gibson defined Cyberspace in 'Neuromancer' as yet another etherial human space.  As with the print and the television, the Internet gave birth another virtual space; Cyberspace, however,  has quickly evolved to a world as tangible and realistic as any other. Think of the multi-million dollar domain wars in 1990s fought over the rights of various high profile Web addresses--Pets.com, Sex.com and all those petty cyber squatters. 


Dentsu, the top advertising house in Tokyo, has paid Linden Lab 10 million yens in 2007, for instance, for 85 hectares of land in Second Life to build Virtual Tokyo. Dentsu was aiming to recoup the investment by “lining up over 30 blue chip companies to build their presence in the commercial estate of Virtual Tokyo,” after attracting over 3 million Japanese to the popular metaverse, according to the report by Financial Times. I have yet to hear any positive update about the fate of the online city since the global financial crisis hit Japan, but Virtual Tokyo will be remembered in the history as another example of the media-generated virtual space quickly gaining its real world tangibility and significance. 


As fascinating as it sounds, Cyberspace has its own drawback—it is a single layered virtual space. If somebody is squatting on a desired online location before you get there, you have to acquire it to claim a legitimate ownership over the space. That is why we saw countless cases of domain battles back in the heyday of the dot-com era. 


We have a new medium in place, however, that multiple layers can co-exist at the same time and in the same space, where prospective landlords can claim multiple ownership according to the intended design of their target space. Geeks named it the “augmented reality,” but my favorite moniker for the new media space is “memo-sphere.” 



GPS sensor, electronic compass and wireless internet connection; these are three essential elements required for a spontaneous formation of the memo-sphere. It would be easier to understand the concept if you picture yourself walking along the corridors of the Louvre Museum wearing a headset issued from the ticket booth. As you walk along one masterpiece and another, RFID tag behind them will wake up your receiver and trigger a series of recorded description corresponding to each artwork. It would be like you are swimming along a stream of info-sphere running through the corners of the Louvre Museum. 


If the receiver replays the same narration but recorded in seven different languages, one could say there are seven layers of info-sphere interwoven together in the Louvre Museum, switched on and off according to your choice of the language. Or think of the GPS navigation terminal in your car. Depending on the choice of your navigation software, competing service brands will offer you a road map festooned with various useful information. But what if the navigation software is intelligent enough to recognize your demographic, geographic and, yes, psychographic data? 


The navigation terminal can choose from the matrix of thousands of combinations of age, sex and taste. Literally,  city roadways will transform itself on the screens of the terminal according to a map that best corresponds with your implicit desires and requirements, superimposing a personalized memo-sphere on the physical street. For the same roadway, thousands of differing memo-spheres are being materialized here. 


Dentsu might have wished that citizens of Virtual Tokyo would let loose their hidden alter egos and do all the eccentric stuff that will make this metaverse a fun place, brimming with unbridled energy. 


Those weirdos and virtual funs should not necessarily have been locked up in Virtual Tokyo, however. A fascinating memo-sphere will be materialized if Dentsu decides to superimpose Virtual Tokyo on the Real Tokyo by capitalizing on a suite of latest location-aware mobile devices including Apple's iPhone 3GS. 


The coveted cyber items you have just won last night are up for grab for the mobile warriors in Tokyo, as you approach the corresponding locations in Shinjuku or Ginza. The heated Cyber battle in Virtual Tokyo permeates into the streets of the Real Tokyo, turning a seemingly plain Tokyo street to an unlikely arena for the treasure hunt or clever marketing ploy.


Unlike Cyberspace that allows for only one tenant per location or occasion, the memo-sphere will be generous enough to accommodate thousands of contesting service brands in a single space. Sky is the limit; the range of possible memo-sphere scenarios will go as far as your imagination allows. 


The memo-sphere will let you see the world as you have never seen before. I promise. 



*What follows is a transcript of my presentation for Open Web Asia Conference '08 held in Seoul. Below you can find the full presentation slides.



SNS in Memosphere
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Memosphere2009.04.02 11:16
It is 7:20 p.m. and your phone beeps in your pocket


It is 7:20 p.m. and my phone beeps in my pocket.

"Your date is three stations away, interested? Push YES or NO" Sure! I tap "YES" and a cute girl pops up on a tiny screen. As I change subways heading to Gangnam station where my surprise date is waiting for me, I am reminded that I subscribed for an evening date alert service last Friday. 

In fact, there is no such service currently active in Korea yet but it would be one of the most intriguing scenarios DUO and other dating service providers in Korea could play with, capitalizing on GPS sensors now ubiquitous among latest mobile handsets.

A conventional online dating routine goes like this; you subscribe for a service after filling in your profile and a list of desired properties you'd expect from an ideal date. You get an alert and the date is finally arranged -- or not. 

Problems with such service is that it feels so plain obvious and contrived that you get no romantic surprise you've been fantasizing about from a perfect date. Truth is everyone anticipates a dose of serendipity when it comes to meeting his or her mate. 

Location based service or LBS as illustrated above would be an ideal solution to give subscribers an illusion of serendipitous romantic encounter.

Practical application of LBS on the mobile platform is well on the way and SK Telecom, Korea's top mobile service provider, has experimented with a wake-up call -- the phone alerts a subway passenger as the train approaches his or her pre-set station. It was very popular among those who tend to miss their stop while dozing off after a grueling day. Strangely, however, no carrier has so far attempted to use it for romantic application despite the intriguing possibilities of LBS.

For every chance meeting entails a risk of bumping into a moron though -- that is the risk you will have to stomach if you are willing to get exposed to such a tryst. Some dose of control and intervention would be inevitable to ensure safety in the serendipitous encounter. Hence we have a new oxymoron here; controlled serendipity.

DUO, for instance, maintains an arcane multi-layered matching system about its members that it built upon with their initial profiles. The bottom line is that DUO guarantees identity and reputation of its registered members with an option to upgrade to a premium membership. 

If you are going to get a mobile alert about a surprise date selected from a carefully groomed pool of guys and girls, bingo! You get both security and thrill, or controlled serendipity. 

I have been always reluctant to embrace RSS, Google's Web History or any widget that purports to turn up results that would pander to my unique taste. Would anyone in their right mind eagerly put themselves on the set of the Truman Show? I am what I am since I've been exposed to countless chance encounters and Black Swan moments over several decades of my life. I would be dreaded to know if my life is the result of a series of prearranged exposures in a carefully produced environment. 

In short, I am against any thing that hinders my discovery on the way and joy of serendipitous encounters with the wonders of life. 

However don't you hate to get infected with malicious viruses or get your identity snatched away by some online con artists despite the fact that you enjoy on line search and surprise discovery? 

Here comes the controlled serendipity again. Properly applied, it would vastly enhance the joy of Web-surfing as much as it would make mobile LBS applications exciting. 

Cutting through the obvious, a superbly designed controlled serendipity will lower your online dull factor by several clicks without necessarily turning you into a victim of an online scam.

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Memosphere2009.03.31 09:53
Oh my! News by million phonecams?
©2004 PhonePD
Mr. B is a man of routine. He takes the subway to school in Sinchon from his home in Jamsil. With the exception of a couple of streets he knows well, the only Seoul space that exists in B's head is the subway map between Jamsil and Sinchon stations. The rest of that city known as Seoul exists for him nowhere but in virtual space.

B, who managed the none-to-easy feat of getting a job at a bluechip company in Yeoido, buys a car. Having to drive rather than take the subway, Seoul is now a completely new world. 

He discovers on the map roads that were outside his attention when he was moving about underground, and he's awakened to how beautiful Seoul's Han River is as he takes the Olympic highway for his daily commute. For B, who now doesn't go anywhere if there are no parking space, Seoul gives an entirely different spatial ambience.

Even real space can appear completely different depending on the window through which you contact it. In that sense, you can tell that the subway or car is playing the role of media through which B's perception of space is controlled.

Depending on what medium a person sees the world through, his or her perception of space also evolves. At first, there was real space. As I've already demonstrated, however, people have their own unique sense of that space, even if the space is the same exact one.

With the arrival of the Internet, human history's most innovative medium to date, people have come to experience a completely new sense of space, i.e., cyberspace. Of course, people first accepted the Internet by trying to replicate the real space on the web with existing practices with which they were familiar. 

A Canadian experiment was typical. The Canadian government selected one village and installed broadband Internet, after which it observed what changes were apparent after members of the community began Internet communications.

The results were quite different from what was expected, however. Rather than communicate with the people in their village, they jumped into the vast sea of Internet extending beyond their geographic location and began sharing a completely new form of communication with total strangers throughout the globe. The Internet created cyberspace, a global cyber community that far exceeds the boundary of real space.

In the last 10 years from the full-scale introduction of the Internet, the entire world has welcomed and marveled at this New World of cyberspace, and despite the spectacular dotcom bust, that fervor has yet to cool. 

The wild enthusiasm for the possibilities of cyberspace as a method to overcome the limitations of real space in the United States is largely due to the nation's vast territory, in which it takes more than five hours to transverse the country by air.

For Americans, whose exchanges were inevitably limited due to geographic distance, cyberspace was the only real alternative. In a nation like Korea, however, with a high population density and over 70 percent urbanization rate, the very same Internet took on quite different characteristics, as we could see.

For example, there was the so-called beongae or "lightening" phenomenon demonstrated by the "I Love School.com" craze, in which Korea was so caught up by this cyber reunion service that at its peak it was impossible to make reservations at restaurants on the weekend with everyone meeting each other. 

In the United States as well, there is the Internet school reunion site Classmate.com, but with classmates scattered all over such a huge country, it was realistically impossible to hold a snap weekend evening "lightening" gathering by placing a single note on the site's bulletin board. Accordingly, the U.S. alumni reunion site was one that was inevitably limited to a phenomenon that could occur only in cyberspace.

On the other hand, Korean cyber alumni sites and the countless Internet cafes spawn lightening meetings almost without exception. In the Seoul metropolitan area, nothing is farther than a 30-minute subway ride away, and even in the provinces, one could make it a weekend trip if they really wanted, so lightening meetings are always possible. If there is such a meeting, the following classes always follow with their own cyber reunions, and those who fail to show up at such reunions naturally begin to grow estranged in the conversations of those who attended, even in cyberspace. 

In the end, there are cases when those who participate in the lightening reunions have seized control of the bulletin boards. Interaction in real space has begun to influence the operation and form of cyberspace.

With broadband wireless network and extensive LBS technology firmly ready for immediate application, the March anti-impeachment protest could quickly evolve into a dynamic Hypersurface
©2004 Kwon W.S
In this "lightening reunion effect" one could infer the idea of "hypersurface," raised by new-generation architect Stephen Perrella in his book "Hyper Surface Architecture." 

The idea runs that the sense of space obtained through experience in cyberspace is superimposed on real space, while experiences in the real world influence cyberspace, creating a third space which isn't real but isn't cyber.

I shall borrow Perrella's pioneering idea and refer to the world after cyberspace as "hypersurface" for further discussion. 

What kind of sense of space would hypersurface give us? Or before that, what kinds of things could occur in hypersurface? Firstly, in order to create true hypersurface, we must premise it on an "ubiquitous" environment in which people could access a network anywhere at anytime. In other words, just as the Internet gave birth to cyberspace, the ubiquitous environment shall inevitably give rise to hypersurface.

Let's look at a scenario that could take place in hypersurface. Mr. B, with his next generation mobile handset, finds an eatery near his office. As he passes one restaurant, basic information about the place, along with comments left by customers who had eaten there, pop up on the screen of his handset, which is registered for a LBS or location based service. In just a glance, B could decide whether or not he wishes to eat at that particular restaurant.

After eating, B could leave a comment of his own concerning the restaurant, or do nothing. It's a cyber bulletin board that exists exclusively when space, time and conditions are correct, but it is as if it were a real bulletin board with customer postings hanging right next to the restaurant door. This is hypersurface.

Now rewind your memory to Korea's presidential impeachment crisis in March. Those opposed to the impeachment held large-scale demonstrations at Gwanghwamun and held events for six hours straight that resembled carnivals. 

OhmyNews reported from the scene, but with a crowd of 200,000 people flowing all the way down to City Hall, there was no way for people at the rear of the procession to know what was happening on the podium. In the end, as strange as it may sound, it was easier for people who were following OhmyNews' on the scene reporting to know what was going on than it was for people who were actually there.

If OhmyNews had been able to use location information to send text messages of what was happening on the podium in real time to all 200,000 people gathered at the demonstration, the crowd could have enjoyed a much more dynamic gathering.

One could compare this with baseball fans who bring their radios with them to the ballpark to listen to professional commentary as they watch the actual game. This was a hypersurface experience that could have happend, despite the technology and infrastructure was already there for immediate use.

There is countless tourist information posted on major portal sites. OhmyNews citizen reporters, too, like to write stories about their own trips or places to travel to in the areas where they live. We could imagine a service in which OhmyNews stores such articles according to its place, time and season, and relevant articles appear on the screen of those readers who have subscribed to a location information system carrying mobile devices as they travel.

Readers could respond to travel stories by citizen reporters and additionally leave their own feelings on the comment section upon arriving at their destination. It's a moment when hypersurface materializes; cyberspace and real space fuse together.

Just as cyberspace grew rich not as a result of a hierarchical relationship between content providers and consumers but through spontaneous interaction between Internet users, we will be able to experience the true taste of hypersurface when one is able to make it not a unilateral information service provided by dotcom heavy-weights, but a place where users exchange their own ideas and opinions in a dynamic place as they freely move between cyberspace and real space.

What is Hypersurface? It is a whole new breed of hybrid space where everything is teeming with live information feeds. To borrow a line from the trailer of 'Ghost in the Shell: Innocence', the newly released sequel of the Japanese anime cult classic, the line between real and cyber space will blur beyond distinction in Hypersurface. Many find themselves bewildered and confused by the new hard-to-pronounce technologies of the 'ubiquitous' environment, but this is the nature of things to come.


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