Cool Hunting2009. 8. 24. 14:38

Korean cyberspace was abuzz about a couple of leaked spy shots yesterday of the alleged next generation Hyundai Sonata code-named YF. 

Obviously, the pictures seemed to be taken during photo shoots by one of the studio staff. Judging from the picture quality and objects in the background, they may have been taken by a camera phone. 

Or could it be a carefully measured viral marketing tactic by Hyundai PR team to create online buzz in time for the upcoming launch this fall? 

Even more interesting, however, is an amateur computer rendering by a Korean car mania below. He drew the picture based on the news photos of some disguised Sonata test cars spotted in Seoul and Dubai. 

If a twenty-something auto mania with no official education in car design can predict a new car design from some camouflaged test cars with this level of accuracy, what good is all those elaborate cover-ups?    

Following the fashion in the current sedan design, the 7th generation Sonata sports a coupe-like swooping roof lines and more aggressive front grill and headlamps. The new Sonata will compete with Toyota Camry and Honda Accord in the US market beginning next year.

Posted by PSB

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