Korea Technology Review2009.10.23 11:53

my old suspicion, television topped the media survey this year despite the rapid rise of Internet here. 

According to a survey by Korea Advertisers Association, television is the most sought-after media when Koreans look for the day's news. A whopping 57.7% of respondents said they watch news on televisions followed by Internet
(19.8%) and newspapers(14.8%). 

The top 5 news brands according to the survey are; MBC(31.1%), KBS(31.1%), NAVER(11.1%), SBS(6.8%) and Chosun Ilbo(3.1%). It is interesting to note that NAVER, the top portal has surpassed SBS, the third television channel as the most sought-after news outlet in Korea. And 33.4% responded that they would to read more news online in the future.

Newspapers kept losing their ground, as Chosun Ilbo, the top daily has barely earned 2.0% of votes. No wonder the top 3 papers are striving to secure their presence in the national television market.
Posted by PSB

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